By Melissa Ripp
When you arrive in the sleepy little village
of Egg Harbor by way of Highway 42, the
clean, glistening white storefront in the heart of
town, across the street from Main Street Market, might
surprise you a bit. Not by the fact that
it’s there – the complex itself has been
there for about 10 years – but by the fact that
its sparkling building renovations, brightly colored
flags and flowers, and full parking lot of cars makes
the village more vibrant and bustling than it has
looked in years. This gateway storefront is now home
to Liberty Square, one of Door County’s newest
destinations for shopping, entertainment, and dining.
And what had once been a diner and a milkshake parlor
is now The
Bistro, a comfortable and stylish restaurant with
delicious food, a wide selection, and, best of all,
an affordable price tag.
Like many great ideas, the concept of Liberty Square
was born out of sheer boredom. Richard and Pamela
Wegner had lived in Madison for all of their working
lives (Richard’s jobs ranged from business owner
to government official to Special Assistant to the
President of the University of Wisconsin; Pamela is
a retired Executive Vice-President of Alliant Energy),
but they had also been Door County property owners
since the mid-1970s, owning a home in Jacksonport.
They were excited to come up to the peninsula and
begin life as retirees – at first. “When
Pamela and I retired and moved up to Door County full
time, we were happily retired,” Richard
says. “Then, it slowly became ‘unhappily.’
We ran out of things to do! Our retirement became
a restless struggle – too much leisure time.
We had never had leisure time before, and we realized
that we didn’t really want it.”
Looking for a potential business venture, the Wegners
contacted Baylake Bank regarding distressed properties,
and the Village Shops of Egg Harbor property was the
first one they looked at. “We saw a huge
potential with the property,” Pamela says.
“The interior and exterior were both very
run down, but we wanted to create a unique shopping
and dining experience – and we knew the location
and space the property offered could not be beat.”
Once the Wegners found the property, the next logical
step was to look for a business partner. “Pamela
and I are both of sound mind and body,”
Richard laughs, “but we knew we needed a
younger professional that would be the lifeblood of
our business – someone vibrant and creative
who was willing to throw his entire being into the
business. And we found that someone in Chris.”
Chris Anderson, the Wegners’ business partner
since the purchase of the property in November 2006,
was born close to Door County in the town of Oconto.
He attended UW-Stout where he received a degree in
Industrial Technological Management with a minor in
Product Development. After graduating from college,
he moved to Orlando, Florida, and went on to become
a professional water-skier for 10 years. Anderson’s
last year of water-skiing was spent in China, and
he went on to live there for three years, getting
a job in quality control for a stainless steel cookware
company. “My mom was very pleased that I
finally had a job in which I was able to use my college
degree!” he smiles.
Before long, though, he started to miss home, and
Door County in particular, where he had spent many
family vacations as a child. It didn’t take
him long to figure out that Door County was the place
he wanted to plant his roots. After moving back, he
began working for Nathan Nichols & Company, and
it was not long after that he met Richard and Pamela
Wegner.
All of these background details about Liberty Square
and this working partnership need to be addressed
because this very effective, complementary partnership
is what drives the success of Liberty Square and The
Bistro. Interviewing these three people, I could not
remember a time when I had talked with a group more
in tune with each other as well as the needs and priorities
of their business.
Chris is quick to credit this partnership with a lot
of Liberty Square’s – and The Bistro’s
– success. “The partnership couldn’t
be more right,” Chris says. “We
complement each other’s personalities so well.
Pamela and Richard have taken me under their wing, and
it’s been wonderful to learn from them."
Richard agrees, saying, “This arrangement
has worked beyond our wildest expectations. Chris’s
energy and spirit is why so many of our Bistro customers
keep coming back. Actually, they are more than just
customers – Chris has made them into friends.”